Monday, 29 September 2014
Free advertising for independent bookshops
When I collected the first four CBe titles from the printer back in the autumn of 2007 I had no distributor, no trade representation, no mailing list, and the authors were all unknowns. I put sample copies in a bag and trekked around some of the independent bookshops in London. One bookseller read one of the books overnight and phoned next day with an order for 40 copies. Crockatt & Powell (remember them?) enthused about the books on their blog and also ordered. We were in business, almost.
The good will, experience and enthusiasm of independent booksellers are undervalued and underused by most publishers.
The new magazine being started by CBe – more details here – will be carrying paid-for adverts. Almost no independent bookseller has a budget for advertising. For the first issue of the magazine (and maybe others: we’ll see) I’m therefore offering a limited number of free quarter-page ads to independent bookshops. Two or three or four pages of adverts for good bookshops will be a good thing in itself; and maybe, even, the bookshops will stock the magazine. Any bookshop that is interested, please contact me on firstname.lastname@example.org. Files (82 x 53 mm; high-res pdf or jpeg) will be needed before the end of October; or a bookshop could simply send me the information they’d like the ad to carry, plus a logo if available or other artwork, and CBe will make up the ad.