Tuesday 10 May 2022


I took this photo yesterday morning – rubbish collection day in Acton: it spoke to me – and posted it on Twitter, saying I’m useless at selling books. I mentioned reviews of a particular title (but not naming it, and including no link). Then I went out. I came home to orders for 30 books from the website and three more Season Ticket subscriptions. And an offer of some free publicity in the Falkland Islands.

I get some things right, some things wrong. Sometimes what I think I’m doing right turns out to be wrong, and vice versa, and this is normal. Selling, like most things, is not an exact science. Science is not an exact science. Many of the books I publish (and read) are not obvious ‘bestsellers’, but that doesn’t excuse me from trying to get the books to as many readers as I can, and I should be doing better. The wonder is, CBe is still puttering along after 15 years. Meanwhile, thank you very much indeed to everyone who has bought even a single book.

The Season Ticket deal, by the way: 10 books of your own choice for £70, post free (UK only). Available from the website home page. It knocks all similar offers from other publishers into a cocked hat.

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